#COMM4050

Launching my new portfolio site!

My new portfolio website will be able to be a one-stop shop for all things related to my career. The site houses everyone someone would need to work with me, contact me, or hire me. I’ve tried to organize it in the most logical manner, as to not overwhelm a potential client or employer. The site provides is the home base for all of my experience. I wanted one site to direct people to when looking for a potential virtual assistant and freelance clients when looking to be booked on a podcast as a guest, when looking for a job, and when potentially applying to a doctoral program. I wanted the website to reflect my skills, but also my personality.

Because of my variety of skills and experience, I had to divide the website up into a variety of section to be able to capture a true portfolio of my skills. There are tabs for my mission statement, about me, resume, my freelance information sheet, my portfolio, press releases I’ve worked on, client video projects, graphic design work, and my portfolio on YouTube. I also included my social media channels, and links to my blog focused on Marketing & PR, as well as my general interest blog. I also included links to other websites I’ve built, a link right to my Twitter feed, a list of websites related to my interests, a subscription to my newsletter and a contact form.

This website allows me to brand myself as a professional in a field and have a great way to showcase all my work and highlight accomplishments and exciting projects. I believe this website will be a great asset when applying for future jobs because I am able to show off how diverse I am, and my variety of skills. Sometimes it is overwhelming to try to include all the details on a resume, but I wanted to have a place where a potential person would be able to see all of my different skill sets but be able to go right to the aspect they wanted first.

In the future, I’m hoping to be able to add research projects I’ve done to this website to highlight my academic pursuits as I pursue the path with my Ph.D. I’m hoping to blog through the process of doing my Graduate thesis, and continue blogging throughout my doctoral program, and including blogs dealing with thought leadership in my area. I’m hoping to be able to get a professional headshot and add them to the page as well, and potentially have the ability to work and publish a few different papers and include a tab on my site for published work.

The Rising Trend: Podcast Marketing

ApplePodcastTA

Podcast, or internet radio as it was once called, has been around for awhile. For most marketing professionals, podcasts haven’t yet cracked the list of the most marketable sites, but as podcasts are growing in popularity, there are a few reasons that either starting a podcast or getting your service marketed on a podcast, may be an up and coming trend in the future. According to an article on Forbes, 57 million Americans listen to at least one podcast a month.

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PR & Social Media Practices: lululemon, Fabeletics and Ellie

One of the biggest topics for entrepreneurs is branding. Positioning yourself correctly in your market, and aligning with the right client is important. Your message will determine who comes to you. This is equally important when dealing with PR for a major brand. Whether you’re Lululemon, McDonald’s, or RedBull. Your messaging on social media needs to be consistent with what your audience expects from you. For my case study,  I chose to look at Fabeletics for their Facebook, and compare them to their competition. As Fabeltics is an online only store, I decided to look at two different options for competitors. I chose Lululemon, which is an in-store & online fitness clothing company, and Elle, which is an online-only subscription service for fitness wear. Each of these different brands is at a different price point. lululemon is the highest price. They provide high-quality activewear and are known for quality so the price tag can be higher. Fabeltics is the middle ground. It is partly a subscription service. People will be charged monthly for credits unless they skip. These credits are about $60 and can get an individual a workout outfit. Lastly, Ellie. They are a monthly subscription box at $35 which provides a workout outfit to the subscriber every month.

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