Communication

Launching my new portfolio site!

My new portfolio website will be able to be a one-stop shop for all things related to my career. The site houses everyone someone would need to work with me, contact me, or hire me. I’ve tried to organize it in the most logical manner, as to not overwhelm a potential client or employer. The site provides is the home base for all of my experience. I wanted one site to direct people to when looking for a potential virtual assistant and freelance clients when looking to be booked on a podcast as a guest, when looking for a job, and when potentially applying to a doctoral program. I wanted the website to reflect my skills, but also my personality.

Because of my variety of skills and experience, I had to divide the website up into a variety of section to be able to capture a true portfolio of my skills. There are tabs for my mission statement, about me, resume, my freelance information sheet, my portfolio, press releases I’ve worked on, client video projects, graphic design work, and my portfolio on YouTube. I also included my social media channels, and links to my blog focused on Marketing & PR, as well as my general interest blog. I also included links to other websites I’ve built, a link right to my Twitter feed, a list of websites related to my interests, a subscription to my newsletter and a contact form.

This website allows me to brand myself as a professional in a field and have a great way to showcase all my work and highlight accomplishments and exciting projects. I believe this website will be a great asset when applying for future jobs because I am able to show off how diverse I am, and my variety of skills. Sometimes it is overwhelming to try to include all the details on a resume, but I wanted to have a place where a potential person would be able to see all of my different skill sets but be able to go right to the aspect they wanted first.

In the future, I’m hoping to be able to add research projects I’ve done to this website to highlight my academic pursuits as I pursue the path with my Ph.D. I’m hoping to blog through the process of doing my Graduate thesis, and continue blogging throughout my doctoral program, and including blogs dealing with thought leadership in my area. I’m hoping to be able to get a professional headshot and add them to the page as well, and potentially have the ability to work and publish a few different papers and include a tab on my site for published work.

Media Relations in a Social world

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Social media has forever changed the playing field for all aspects of PR & Marketing. What once involved mailing campaigns, along with some special ads on television or radio, has become a world where you create one ad and it can be viewed on Facebook, Instagram, Twitter, Amazon, and your email. Ads follow you around based on your browsing history, and because of these changes, Media Relations has drastically changed. One of the biggest changes is the increased customer focus and higher engagement with the customer base directly. Social Media is where the consumer lives, and the smart PR person leverages this, while also tying in influencers, to create a well rounded digital plan.

According to an article by 5W, a PR firm, there are 5 significant ways that Social media changed the PR game. One important way is keeping the PR cost low for small businesses, and this includes independent authors, one of the biggest small businesses of the last few years. Before social media, you had to take your book manuscript and send it off to different publishing houses in hopes of getting picked up, now there are pitching days specifically on Twitter where indie author pitch their book to big publishing houses, and indy publishing houses alike with hiring an agent, or spending any excess money.

The benefit of this is more promotion. Before if you wanted to promote your client’s new book, you’d need to do the legwork to find an in at a news station. Now, with social media, bloggers have become influencers in such a large way. In exchange for a copy of a novel, bloggers and vloggers are willing to take your book and possibly promote it to all their followers and friends. For example, the vlogger below – Tiny Reads – has a YouTube following of over 3,000 people, and constantly reads and reviews books. In times before social media, reaching 3,000 would cost quite a bit in the promotion, but now, all it costs is an email, a copy of a book, and many some exclusive items to giveaway! The advent of digital media has made media relations an evolving thing because no one is quite sure who the media really is.

Another benefit of this is to continue to craft a relationship with traditional print and video journalists in a new way. Instead of pitching via email, you can now pitch via Twitter or Facebook message. Hooking media into your plan is much more of a tech-savvy choice as according to Cision’s 2015 Global Social Journalism Study, 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. In the U.S., 25 percent of journalists report that they use social media to make new contacts and 12 percent report that they have published stories based on information found on social media. Though PR has been a thriving industry way before the advent of social media, there is no doubt that social media is changing the game for PR professionals.